Successfully starting a new business venture depends upon more
than having a brilliant idea, getting funding, and getting the
product or service to market. Entrepreneurs must also learn to read
the market and understand the environments in which they must
operate. Entrepreneurial Opportunity places the emphasis on reading
and making the most of things that may be beyond the entrepreneur s
control, from defaulting contractors to the opening and closing of
business niches. It also considers previously under-considered
options, such as "the political entrepreneur." This long over-due
text provides a far more realistic view of entrepreneurial
opportunity and the importance of the business environment.
Yet despite its realist stance, the book is decidedly
optimistic, showing readers how markets evolve over time and
present opportunities through that evolution. As Clydesdale states,
"it s not always fair out there," but this book captures the
excitement of the market and its role in delivering
opportunities.
Drawing on a broad range of academic research, Entrepreneurial
Opportunity is written in a manner that is accessible for students
and practitioners, with examples and mini-cases from a variety of
industries, including high technology, hospitality, and motion
pictures.
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