Books > Reference & Interdisciplinary > Communication studies > Research methods
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Collecting Qualitative Data - A Field Manual for Applied Research (Paperback, New)
Loot Price: R1,994
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Collecting Qualitative Data - A Field Manual for Applied Research (Paperback, New)
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Collecting Qualitative Data: A Field Manual for Applied Research
provides a very practical, step-by-step guide to collecting and
managing qualitative data. The data collection chapters focus on
the three most often used forms of qualitative data collection:
Participant observation, in-depth interviews, and focus groups. The
book also contains chapters on other practical aspects of
qualitative field research often neglected in textbooks, including
sampling, data management, research ethics, and supplementary data
collection activities. Designed as an instructional field manual,
this textbook incorporates many checklists and tips for how to use
each technique while doing research. The book also includes
numerous real-life examples and cases, making it easy for readers
to see the broader picture.
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