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Grow Your Online Sales - Practical Advice on Getting the Most of Your Internet Presence (Paperback)
Loot Price: R549
Discovery Miles 5 490
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Grow Your Online Sales - Practical Advice on Getting the Most of Your Internet Presence (Paperback)
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Loot Price R549
Discovery Miles 5 490
Expected to ship within 10 - 15 working days
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The Internet has changed and grown over the past four years since
this book was first published. The second edition has been
completely updated with the latest information while retaining the
original metaphor of growing a plant and comparing it to growing
your online sales. There is still a huge misconception is that
Google will drive traffic to a web site, and the best way to get
noticed online is to be number one on Google. Unfortunately, it
doesn't work that way. When you first start out, no one on the
Internet knows who you are. They don't know where to find you, and
even if they did, they probably aren't going to buy from you. It
doesn't matter what shopping cart you have, who your webmaster is,
or what SEO firm you use. So contends Jameson in this sometimes
controversial, but accurate account of how the Internet works. The
way to get people to visit your web site is to do lots and lots of
creative marketing to generate word-of-mouth. YouTube videos that
become viral, emails that get forwarded, press releases that get
picked up and blogged about, social networking links, newsletters
and other marketing efforts that provide links back to your site
all help to drive traffic. Then, once you have already become
popular, Google and the other search engines start to notice you,
and your position begins to move up. You don't get to be popular by
being number one on Google - you get to be number one by being
popular in the first place In other words, an Internet business is
still a business and you are going to have to work at it to be
successful. The good news is that small businesses can still
compete with large business on the Internet. This book will show
you how.
General
Imprint: |
Createspace Independent Publishing Platform
|
Country of origin: |
United States |
Release date: |
2014 |
First published: |
2014 |
Authors: |
Greg Jameson
|
Dimensions: |
229 x 152 x 13mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
236 |
ISBN-13: |
978-1-4953-5057-3 |
Categories: |
Books >
Business & Economics >
Business & management >
E-commerce
|
LSN: |
1-4953-5057-6 |
Barcode: |
9781495350573 |
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