Pulp Vietnam - War and Gender in Cold War Men's Adventure Magazines (Paperback)

In this compelling evaluation of Cold War popular culture, Pulp Vietnam explores how men's adventure magazines helped shape the attitudes of young, working-class Americans, the same men who fought and served in the long and bitter war in Vietnam. The 'macho pulps' - boasting titles like Man's Conquest, Battle Cry, and Adventure Life - portrayed men courageously defeating their enemies in battle, while women were reduced to sexual objects, either trivialized as erotic trophies or depicted as sexualized villains using their bodies to prey on unsuspecting, innocent men. The result was the crafting and dissemination of a particular version of martial masculinity that helped establish GIs' expectations and perceptions of war in Vietnam. By examining the role that popular culture can play in normalizing wartime sexual violence and challenging readers to consider how American society should move beyond pulp conceptions of 'normal' male behavior, Daddis convincingly argues that how we construct popular tales of masculinity matters in both peace and war.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Series:	Military, War, and Society in Modern American History
Release date:	October 2022
Authors:	Gregory A. Daddis
Dimensions:	228 x 152 x 20mm (L x W x T)
Format:	Paperback - Trade
ISBN-13:	978-1-108-73730-2
Categories:	Books > Humanities > History > American history > General Books > Humanities > History > History of specific subjects > Military history Books > Social sciences > Warfare & defence > War & defence operations > Battles & campaigns Books > Humanities > History > World history > From 1900 > Postwar, from 1945 Books > History > American history > General Books > History > History of specific subjects > Military history Books > History > World history > From 1900 > Postwar, from 1945 Promotions
LSN:	1-108-73730-7
Barcode:	9781108737302

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