Tourism is well established as an important part of the new
service economy, and the rewards it offers have stimulated intense
competition in the tourism industry. Many destinations compete to
attract potential tourists, each place having to work hard to
distinguish itself from rivals offering similar or alternative
attractions. This book explores how destinations invest increasing
amounts of time and money into developing and promoting their
'products'.
The contributors, from both academic institutes and the tourism
industry, provide a multidisciplinary and professional analysis of
what can be done to sell tourism places. Using both theoretical and
empirical approaches, they give examples from different areas of
the industry and evaluate different strategies a destination can
adopt for maintaining and increasing its market share. All the
contributors emphasize that selling tourism places must be a
dynamic activity in which the place products are constantly
monitored, so that they can be revitalized, repositioned, or
renewed in the market context.
A follow up to "Marketing in the Tourism Industry," also edited
by Gregory Ashworth and Brian Goodall, this book will be of
particular interest to students of marketing and geography, and to
students on tourism courses, as well as to professionals in the
industry.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
