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Emerging Domestic Markets - How Financial Entrepreneurs Reach Underserved Communities in the United States (Hardcover)
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Emerging Domestic Markets - How Financial Entrepreneurs Reach Underserved Communities in the United States (Hardcover)
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The term "emerging market" refers to a country where incomes are
currently low but that is likely to experience rapid growth and
increasing economic competitiveness. Identifying emerging markets
is important for international development, and for investors they
represent intriguing opportunities to reap uncommon gains. Yet many
of the characteristics of emerging markets-including demographic
shifts, rising educational attainment, and growing urbanization-are
also found closer to home, in communities that have been
underserved by the existing financial-services system. Gregory
Fairchild introduces readers to the rising set of entrepreneurs
whose efforts to reach marginalized groups are reshaping the
emerging markets of the United States. He explores how
minority-owned and community-development institutions are achieving
innovations in consumer- and small-business-targeted financial
services to further economic development and reduce inequality.
Fairchild illustrates these transformative models through
compelling narratives: the decision by a Chinese-ethnic credit
union to open a branch in a new neighborhood, investment by a
minority-led private equity firm in satellite radio for the
developing world, and efforts by a community-development-loan fund
to bring fresh foods into a food desert in Philadelphia. He
analyzes the models of these organizations, measures their
successes and failures, and provides suggestions for sustainable
growth of similar organizations. Bringing together quantitative
research, powerful stories of real-world entrepreneurs, and nuanced
insights on public policy, Emerging Domestic Markets offers a vital
set of prescriptions for inclusive financial development.
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