Every business owner looking for growth begins by thinking about
new products and services, but that's the wrong place to start. The
place to start is inside their company, getting every employee to
take responsibility for business development, regardless of their
role. Employees need to think, "revenue is my business," and this
book will give readers a simple three-step process (called FIT) to
unleash the power of their people for growth. This book is for
business owners who will learn: How to set strategy in less than a
day; Where the term "strategic planning" goes wrong; How to use
self-identified strengths to unleash hidden sales talent; Ways to
overcome resistance from employees not used to thinking "revenue is
my business""; and A profitable approach to using technology in
sales and marketing. Readers of The Human Being's Guide to Business
Growth will benefit from this book because it shows them how to use
the FIT process to stimulate their company's growth.
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