Crises are no strangers on campuses-whether the deaths of students,
severe weather events, athletic wrongdoing, crime, or student or
employee malfeasance. How leaders respond can save lives,
strengthen the institution, and comfort the community-or compromise
reputations and result in scandal. Risk management and readiness
are not often at the top of the list of what presidents and their
boards must do, but in a time of ongoing change, instantaneous
communication, and media scrutiny, they risk their jobs and their
institutional reputation if they do not heed the messages conveyed
in this book. Gretchen Bataille and Diana Cordova, with extensive
and varied experiences that include a university presidency,
directing senior leadership programs, and counseling presidents and
senior administrators faced with critical campus events - together
with 22 presidents, seasoned leaders in higher education, and media
experts - provide forthright, firsthand advice on preparing for and
managing a crisis, as well on handling the emotional, and often
long-term, toll that can result from dramatic events on campus.
Through the examples of those who have successfully managed crises,
this book provides expert insights and guidance on preparedness,
assigning roles and responsibilities, and planning for
contingencies ahead of time so that, in the moment, when there is
pressure for immediate response that will be scrutinized by the
media, by the public, and by the local constituencies, leaders can
act with confidence. The contributors emphasize the crucial
importance of ethical behavior, the need for clear protocols for
how all employees should handle problematic issues, and the need
for mechanisms that allow employees and students to report problems
without fear of retribution. Creating an atmosphere of
transparency, accountability, and ethical behavior isn't something
a leader does when a scandal strikes to protect a reputation; it's
what leaders must do to reinforce their good name every day. For
senior leaders and board members not in the throes of managing a
crisis, this book outlines what needs to be done to be prepared and
offers extensive resources for further reading.
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