Dealmaking - The New Strategy of Negotiauctions (Paperback, 1st edition)

Informed by meticulous research, field experience, and classroom-tested strategies, Dealmaking offers essential insights for anyone involved in buying or selling everything from cars to corporations. Leading business scholar Guhan Subramanian provides a lively tour of both negotiation and auction theory, then takes an in-depth look at his own hybrid theory, outlining three specific strategies readers can use in complex dealmaking situations. Along the way, he examines case studies as diverse as buying a house, haggling over the rights to a TV show, and participating in the auction of a multimillion-dollar company. Based on broad research and detailed case studies, Dealmaking brings together negotiation and auction strategies for the first time, providing the jargon-free, empirically sound advice professionals need to close the deal. Originally published in hardcover under the title Negotiauctions.

General

Imprint:	W W Norton & Co Inc
Country of origin:	United States
Release date:	August 2011
First published:	August 2011
Authors:	Guhan Subramanian
Dimensions:	211 x 140 x 18mm (L x W x T)
Format:	Paperback
Pages:	256
Edition:	1st edition
ISBN-13:	978-0-393-33995-6
Categories:	Books > Business & Economics > Business & management > Business negotiation Promotions
LSN:	0-393-33995-5
Barcode:	9780393339956

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