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Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
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The Media in the 1984 and 1988 Presidential Campaigns (Hardcover, New)
Loot Price: R2,693
Discovery Miles 26 930
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The Media in the 1984 and 1988 Presidential Campaigns (Hardcover, New)
Expected to ship within 10 - 15 working days
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Presidential candidates have criticized the press since the days of
Thomas Jefferson, with claims of media bias for one party or
another being a recurring campaign complaint. In focusing on the
presidential campaigns of 1984 and 1988, this study provides a
comprehensive analysis of media bias in two particular elections as
well as for presidential campaigns in general. Stempel and
Windhauser have collected more data than in any previous study, and
they have included newspapers, network television news, and news
magazines in their evaluation. Their thorough analysis of the
content and slant of each item provides a clearcut picture of just
what the media covered and how the coverage differed when an
incumbent was not running. The study is based on news items
collected from 23 sources in the three media, covering the Labor
Day through Election Day period of both campaigns. Seventeen elite
newspapers, including the New York Times, Wall Street Journal,
Washington Post, and Chicago Tribune, had their election coverage
analyzed, as did the three major television networks and the three
general news magazines, Time, Newsweek, and U.S. News and World
Report. Each news item was classified by which candidate it
primarily concerned, whether it was favorable, unfavorable, or
neutral, and what major issue the story dealt with. The findings
are presented in three separate chapters that focus on the
different media, with additional chapters offering analysis of
newspaper editorials in the two campaigns and the results of a
telephone survey on public attitudes toward coverage. A final
chapter provides a concluding look at the press, politicians, and
the public. This comprehensive study will be an important reference
for courses in political science, journalism, and American history,
and a valuable addition to public and academic libraries.
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