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Fashion Law - A Guide for Designers, Fashion Executives, and Attorneys (Paperback, 2nd edition)
Loot Price: R2,790
Discovery Miles 27 900
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Fashion Law - A Guide for Designers, Fashion Executives, and Attorneys (Paperback, 2nd edition)
Expected to ship within 12 - 17 working days
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In today's highly competitive global market, fashion designers,
entrepreneurs, and executives need state, federal, and
international laws to protect their intellectual property-their
brands and the products by which their customers recognize them.
Fashion Law provides a concise and practical guide to the full
range of legal issues faced by a fashion company as it grows from
infancy to international stature. Updated to reflect recent legal
decisions and regulatory developments, this revised edition covers
such vital issues as intellectual property protection and
litigation, licensing, anti-counterfeiting, start-ups and finance,
commercial transactions, retail property leasing, employment
regulations, advertising and marketing, celebrity endorsements, and
international trade. Features of the text help to make legal
concepts accessible to the lay reader. More than 25 leading
attorneys practicing in the emerging legal specialty of fashion law
contributed the chapters for this authoritative text, and their
expertise provides a foundation for fashion professionals and their
legal advisors to work together effectively. New to this Edition
-Expanded section on Intellectual Property protection, including an
all new Chapter 6 on Litigation -All new Chapter 10 on Fashion
Finance Features Features -Box Features provide real-life examples
that demonstrate the role that law plays in the fashion business,
including landmark court cases and current events -Practice Tips
discuss legal issues that should be considered as fashion designers
and executives establish procedures for conducting their business
-Sample Clauses familiarize readers with the legal language that
covers the rights and responsibilities of the parties to agreements
-Instructor's Guide and PowerPoint (R) presentations available.
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