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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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Cases on Tour Guide Practices for Alternative Tourism (Hardcover)
Loot Price: R7,535
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Cases on Tour Guide Practices for Alternative Tourism (Hardcover)
Expected to ship within 12 - 17 working days
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Tour guides, a highly responsible group of professionals who are in
direct communication with tourists traveling around the world, have
a great impact on the proper promotion of the culture of countries,
global peace, and tolerance. Additionally, they are also effective
in the preservation of world natural heritage. Thus, the
educational status of tour guides, as well as the characteristics
and ethical values that they should possess, need to be examined on
an international scale. In today's world, where tourism demand is
directed towards all types of tourism, practices in special
interest tourism should be customized in order to ensure the
highest level of service quality and cultural appreciation. Cases
on Tour Guide Practices for Alternative Tourism provides emerging
research exploring the theoretical and practical aspects of the
occupational issues that surround tour guides and their
applications within international tourism. Featuring coverage on a
broad range of topics such as cultural education, specialized
learning, and international business, this book is ideally designed
for tour guides, travel agencies, tour managers, tour developers,
heritage sites, museums, academicians, researchers, students,
industry experts, and hospitality professionals.
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