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Case Studies in Strategic Management - How Executive Input Enables Students' Development (Hardcover, 1st ed. 2019)
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Case Studies in Strategic Management - How Executive Input Enables Students' Development (Hardcover, 1st ed. 2019)
Series: Management for Professionals
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Most business schools use case studies in their courses. However,
these are typically based on past cases and assigned to students to
solve. This book describes a new approach for teaching with case
studies, which was developed and applied successfully at TUM School
of Management. In this approach, student teams write and solve
their own case study on a topic concerning current and future
businesses. A case can thus be on their own startup or a strategic
decision of existing companies. During the course, the students
receive intensive coaching while selecting and developing the case
topic by the course advisors as well as feedback by industry
experts and executives for whom the case is actually a burning
question. The authors present 17 cases covering strategic questions
for startups and technology companies such as Deutsche Post, BMW,
Ryanair, Lufthansa, Stadtwerke Munchen, Fielmann, adidas, Siemens,
Caribou Biosciences, eon, Airbus, Unicredit and UBS.
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