Case Studies in Strategic Management - How Executive Input Enables Students' Development (Paperback, Softcover reprint of the original 1st ed. 2019)

Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke Munchen, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	February 2019
First published:	2019
Editors:	Gunther Friedl • Andreas Biagosch
Dimensions:	235 x 155 x 6mm (L x W x T)
Format:	Paperback
Pages:	91
Edition:	Softcover reprint of the original 1st ed. 2019
ISBN-13:	978-3-03-007057-1
Categories:	Books > Business & Economics > Finance & accounting > Accounting > Financial accounting Books > Business & Economics > Finance & accounting > Finance > Corporate finance Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Money & Finance > Corporate finance Promotions
LSN:	3-03-007057-3
Barcode:	9783030070571

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