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Britain's Airlines Volume Two - 1951-1964 (Paperback)
Loot Price: R612
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Britain's Airlines Volume Two - 1951-1964 (Paperback)
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This is the second book in Guy-Halford Macleod's three-volume
series on Britain's airlines. The series hopes to redress the
balance in considering particularly the independent airlines, the
first truly low-cost airlines which have left an indelible mark on
the industry, fashioning the template of low costs, targeted
marketing, differential prices and cheap fares. Volume 1 covered
the shortest time-scale in the series, 1946-51. It looks at plans
for Nationalisation in WW2, post-war aviation policy, and the
business opportunities of the era. This volume looks at early
post-war developments under Labour (nationalisation and private
airlines); restrictions under the subsequent Tory govt; charter
airlines under the Tories (Dan Air, Freddie Laker), Suez Crisis;
Macmillan era, focus on manufacturing; amalgamations from 1960
Civil Aviation Act and Air Transport Licensing Board, giving way to
licensing battles, disappointments, setbacks and new beginning as
by 1964 Tory rule again came to an end.
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