Integrating the history of Paris with the history of
consumption, the press, publicity, advertising and spectacle, this
book traces the evolution of the urban core districts of
consumption and explores elements of consumer culture such as the
print media, publishing, retail techniques, tourism, city
marketing, fashion, illustrated posters and Montmartre culture in
the nineteenth century. Hahn emphasizes the tension between art and
industry and between culture and commerce, a dynamic that
significantly marked urban commercial modernity that spread new
imaginary about consumption. She argues that Parisian consumer
culture arose earlier than generally thought, and explores the
intense commercialization Paris underwent.
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