Advertising as Multilingual Communication (Hardcover, 2005 ed.)

Advertising has traditionally communicated messages with strong local and national identities to consumers. Increasingly, though, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new "multilingual" features. The author explores the role of advertising language in this new globalized environment from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

General

Imprint:	Palgrave Macmillan
Country of origin:	United States
Release date:	November 2004
First published:	2005
Authors:	H. Kelly-Holmes
Dimensions:	216 x 140 x 13mm (L x W x T)
Format:	Hardcover
Pages:	206
Edition:	2005 ed.
ISBN-13:	978-1-4039-1725-6
Categories:	Books > Language & Literature > Language & linguistics > Sociolinguistics Books > Language & Literature > Language teaching & learning (other than ELT) > Language teaching & learning material & coursework > Self-study texts
LSN:	1-4039-1725-6
Barcode:	9781403917256

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