Japanese retailing has long been regarded as traditional or even
backwards, when in reality it has constantly demonstrated its
innovativeness and dynamism. This book highlights these
developments by looking at: innovations and underlying driving
forces; responses of Japanese retailers to deregulation; increasing
competition; changes in consumer behaviour; and
internationalization during the 1990s. All of these factors are
analyzed through a thorough investigation of innovative activity
from the 1950s onwards.
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