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Masters of Enterprise (Paperback, Original)
Loot Price: R581
Discovery Miles 5 810
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Masters of Enterprise (Paperback, Original)
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List price R660
Loot Price R581
Discovery Miles 5 810
You Save R79 (12%)
Expected to ship within 10 - 15 working days
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From the early years of fur trading to today's Silicon Valley
empires, America has proved to be an extraordinarily fertile land
for the creation of enormous fortunes. Each generation has produced
one or two phenomenally successful leaders, often in new industries
that caught contemporaries by surprise, and each of these new
fortunes reconfirmed the power of fanatically single-minded
visionaries. John Jacob Astor and Cornelius Vanderbilt were the
first American moguls; John D. Rockefeller, Andrew Carnegie, and J.
P. Morgan were kingpins of the Gilded Age; David Sarnoff, Walt
Disney, Ray Kroc, and Sam Walton were masters of mass culture.
Today Oprah Winfrey, Andy Grove, and Bill Gates are giants of the
Information Age. America has again and again been the land of
dizzying mountains of wealth. Here, in a wittily told and deeply
insightful history, is a complete set of portraits of America's
greatest generators of wealth. Only such a collective study allows
us to appreciate what makes the great entrepreneurs really tick. As
H. W. Brands shows, these men and women are driven, they are
focused, they deeply identify with the businesses they create, and
they possess the charisma necessary to persuade other talented
people to join them. They do it partly for the money, but mostly
for the thrill of creation. The stories told here -- including how
Nike got its start as a business-school project for Phil Knight;
how Robert Woodruff almost refused to take control of Coca-Cola to
spite his father; how Thomas Watson saved himself from prison by
rescuing Dayton, Ohio, from a flood; how Jay Gould nearly cornered
the gold market; how H. L. Hunt went from gambling at cards to
gambling with oil leases -- make for a narrative that is always
lively and revealing and often astonishing. An observer in 1850,
studying John Jacob Astor, would not have predicted the rise of
Henry Ford and the auto industry. Nor would a student of Ford in
1950 have anticipated the takeoff of direct marketing that made
Mary Kay Ash a trusted guide for millions of American women. Full
of surprising insights, written with H. W. Brands's trademark
flair, the stories in Masters of Enterprise are must reading for
all students of American business history.
General
Imprint: |
The Free Press
|
Country of origin: |
United States |
Release date: |
October 2008 |
First published: |
October 2008 |
Authors: |
H. W Brands
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Dimensions: |
229 x 152 x 30mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
368 |
Edition: |
Original |
ISBN-13: |
978-1-4391-4401-5 |
Categories: |
Books >
Business & Economics >
Business & management >
General
|
LSN: |
1-4391-4401-X |
Barcode: |
9781439144015 |
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