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Sport Business in the Global Marketplace (Paperback, 1st ed. 2003) Loot Price: R1,539
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Repayment Terms: R144 pm x 12*
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Sport Business in the Global Marketplace (Paperback, 1st ed. 2003): H. Westerbeek, A. Smith

Sport Business in the Global Marketplace (Paperback, 1st ed. 2003)

H. Westerbeek, A. Smith

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Loot Price R1,539 Discovery Miles 15 390 | Repayment Terms: R144 pm x 12*

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Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: October 2002
First published: 2003
Authors: H. Westerbeek • A. Smith
Dimensions: 229 x 152 x 14mm (L x W x T)
Format: Paperback
Pages: 241
Edition: 1st ed. 2003
ISBN-13: 978-1-349-50845-7
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Economics > International economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-349-50845-4
Barcode: 9781349508457

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