The interactive dimension is crucial for the development and growth
companies and of the economy. In management, creating and
appropriating value depends on relating your business to other
businesses. When developing strategy, innovating, marketing,
purchasing or accounting there is the need to handle the local
specific interdependencies in business relationships that
characterize the interactive world. That implies a conception of
the task and priorities of management and the critical managerial
skills that is only partly acknowledged in the contemporary
management theory. This book provides empirical insights into the
often hidden interactive aspects of the contemporary business
world. It offers a novel perspective and theoretical and
methodological tools for analysis of interactive aspects related to
topics such as management, strategy, purchasing, marketing and
accounting as well as issues related to economic and regional
policies including public purchasing and the role of ownership.
General
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