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Encouraging Sustainable Behavior - Psychology and the Environment (Paperback, New)
Loot Price: R1,743
Discovery Miles 17 430
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Encouraging Sustainable Behavior - Psychology and the Environment (Paperback, New)
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Increasingly it is being recognized that consumer behavior may be a
key trigger in the march toward sustainable development. Several
lines of psychological theory and approaches have been developed
relatively independently, each of which may provide major
implications and action points on how consumers might be moved
toward more sustainable behavior. This book is the first that
brings together this variety of perspectives and theoretical angles
around the common ambition of sustainable development. The
contributors are all leading social scientists in the field of
consumer behavior who met the challenge to sketch out their
theoretical perspectives, but also to go beyond their normal
theorizing and think out of the box in order to show how these
theoretical perspectives might be made actionable in terms of key
managerial and policy perspectives toward sustainable development.
The result is a book that shows a wealth of information and
approaches the question of how to encourage sustainable behavior
from a myriad of divergent perspectives. This should stimulate
scientists and policy-makers alike to find similarities,
differences, and synergies between state-of-the-art psychological
thinking about how to most effectively stimulate sustainable
consumer behavior.
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