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Propaganda Technique in the World War (Paperback)
Loot Price: R444
Discovery Miles 4 440
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Propaganda Technique in the World War (Paperback)
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Loot Price R444
Discovery Miles 4 440
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2013 Reprint of 1938 Edition. Full facsimile of the original
edition, not reproduced with Optical Recognition Software. Harold
Lasswell (1902-1978) was a prominent scholar in the area of
propaganda research. He focused on conducting both quantitative and
qualitative analyses of propaganda, understanding the content of
propaganda, and discovering the effect of propaganda on the mass
audience. Lasswell is credited with creating the mass communication
procedure of content analysis. Lasswell maintained that a content
analysis should take into account the frequency with which certain
symbols appear in a message, the direction in which the symbols try
to persuade the audience's opinion, and the intensity of the
symbols used. By understanding the content of the message, Lasswell
sought to achieve the goal of understanding the "stream of
influence that runs from control to content and from content to
audience." Lasswell's most well-known content analyses were an
examination of the propaganda content during World War One and Two.
In "Propaganda Technique in the World War, ' Lasswell examined
propaganda techniques through a content analysis, and came to some
striking conclusions. Lasswell was similar to Ellul, in that he
showed that the content of war propaganda had to be pervasive in
all aspects of the citizen's life in order to be effective.
Furthermore, Lasswell sought to demonstrate that as more people
were reached by this propaganda, the war effort would become more
effective. Aside from understanding the content of propaganda,
Lasswell was also interested in how propaganda could shape public
opinion. This dealt primarily with understanding the effects of the
media. Lasswell was particularly interested in examining the
effects of the media in creating public opinion within a democratic
system.
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