In an increasingly global market, the Hollywood film industry is
evolving rapidly. Once a stand-alone entity, the Hollywood
blockbuster is now integrated more closely than ever with the
internet, computer games and news media. This growing synergy has
given rise to a new phenomenon: the event film. As a work that
transcends the boundaries and expectations of conventional film,
Peter Jackson's epic trilogy "The Lord of the Rings" makes a
perfect case study for this emerging phenomenon. In a
carefully-structured collection of essays, the authors cover every
aspect of the event film from its inception through to marketing of
the finished product. The financial implications of planning and
producing an event film are examined, with clear analyses of tax
breaks and marketing strategies. Consideration is also given to the
philosophical and social impact of event films, including effects
on national identity and tourism in an age of globalization. The
twenty-five contributors to this volume come from an eclectic range
of backgrounds, but share a perspective grounded in Aotearoa, New
Zealand, the land of Middle-earth. Their expertise in fields as
diverse as business, communications, geography, music, film and
media studies combines to provide a clear understanding of how
'creative industries' will figure in future economics. Studying the
event film offers a unique entry point for studying twenty-first
century media, and is essential reading for fans of The Lord of the
Rings and for anyone interested in contemporary Hollywood as a
global industrial and cultural phenomenon.
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