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Value Driven Product Planning and Systems Engineering (Hardcover, American Paperback) Loot Price: R2,772
Discovery Miles 27 720
Repayment Terms: R260 pm x 12*
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Value Driven Product Planning and Systems Engineering (Hardcover, American Paperback): Harry E. Cook, Luke A Wissmann

Value Driven Product Planning and Systems Engineering (Hardcover, American Paperback)

Harry E. Cook, Luke A Wissmann

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Loot Price R2,772 Discovery Miles 27 720 | Repayment Terms: R260 pm x 12*

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Engineers and scientists often need to sell an innovative idea for a new product to top management. Those who occupy product planning positions also need to be constantly scanning ideas for improving value. The engineer as product planner must learn to think like its major competitor using customer value as a guide. This book provides essential support for engineers and scientists who are required to make realistic business cases for new product concepts.

General

Imprint: Springer London
Country of origin: United Kingdom
Release date: September 2007
First published: 2007
Authors: Harry E. Cook • Luke A Wissmann
Dimensions: 235 x 155 x 14mm (L x W x T)
Format: Hardcover
Pages: 213
Edition: American Paperback
ISBN-13: 978-1-84628-964-4
Categories: Books > Business & Economics > Business & management > Management of specific areas > Research & development management
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LSN: 1-84628-964-5
Barcode: 9781846289644

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