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Books > Business & Economics > Business & management > Business strategy
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Design Thinking - Understand - Improve - Apply (Paperback, 2011 ed.)
Loot Price: R5,112
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Design Thinking - Understand - Improve - Apply (Paperback, 2011 ed.)
Series: Understanding Innovation
Expected to ship within 18 - 22 working days
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"Everybody loves an innovation, an idea that sells." But how do we
arrive at such ideas that sell? And is it possible to learn how to
become an innovator? Over the years Design Thinking - a program
originally developed in the engineering department of Stanford
University and offered by the two D-schools at the Hasso Plattner
Institutes in Stanford and in Potsdam - has proved to be really
successful in educating innovators. It blends an end-user focus
with multidisciplinary collaboration and iterative improvement to
produce innovative products, systems, and services. Design Thinking
creates a vibrant interactive environment that promotes learning
through rapid conceptual prototyping. In 2008, the HPI-Stanford
Design Thinking Research Program was initiated, a venture that
encourages multidisciplinary teams to investigate various phenomena
of innovation in its technical, business, and human aspects. The
researchers are guided by two general questions: 1. What are people
really thinking and doing when they are engaged in creative design
innovation? How can new frameworks, tools, systems, and methods
augment, capture, and reuse successful practices? 2. What is the
impact on technology, business, and human performance when design
thinking is practiced? How do the tools, systems, and methods
really work to get the innovation you want when you want it? How do
they fail? In this book, the researchers take a system's view that
begins with a demand for deep, evidence-based understanding of
design thinking phenomena. They continue with an exploration of
tools which can help improve the adaptive expertise needed for
design thinking. The final part of the book concerns design
thinking in information technology and its relevance for business
process modeling and agile software development, i.e. real world
creation and deployment of products, services, and enterprise
systems.
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