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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Make America Meme Again - The Rhetoric of the Alt-Right (Paperback, New edition)
Loot Price: R908
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Make America Meme Again - The Rhetoric of the Alt-Right (Paperback, New edition)
Series: Frontiers in Political Communication, 45
Expected to ship within 9 - 17 working days
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As demonstrated by the 2016 presidential election, memes have
become the suasory tactic par excellence for the promotional and
recruitment efforts of the Alt-right. Memes are not simply humorous
shorthands or pithy assertions, but play a significant role in the
machinations of politics and how the public comes to understand and
respond to their government and compatriots. Using the tools of
rhetorical criticism, the authors detail how memetic persuasion
operates, with a particular focus on the 2016 election of Donald J.
Trump. Make America Meme Again reveals the rhetorical principles
used to design Alt-right memes, outlining the myriad ways memes
lure mainstream audiences to a number of extremist claims. In
particular, this book argues that Alt-right memes impact the
culture of digital boards and broader public culture by stultifying
discourse, thereby shaping how publics congeal. The authors
demonstrate that memes are a mechanism that proliferate white
nationalism and exclusionary politics by spreading algorithmically
through network cultures in ways that are often difficult to
discern. Alt-right memes thus present a significant threat to
democratic praxis, one that can begin to be combatted through a
rigorous rhetorical analysis of their power and influence. Make
America Meme Again illuminates the function of networked persuasion
for scholars and practitioners of rhetoric, media, and
communication; political theorists; digital humanists; and anyone
who has ever seen, crafted, or proliferated a meme.
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