Written for small business owners, entrepreneurs and consultants,
particularly those who serve business-to-business (B2B) markets,
this book helps them discover their unique competitive advantage in
the marketplace. Topics include: * Why You Have No Competition *
Why Everything (and Nothing) is Your Competition * The Follow-Up
Fallacy * Methods of Sales Forecasting and Pricing Strategies * The
Monopoly Myth * Why Surveys Lie * How to Plan for Sales Slumps.
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