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Technovisuality - Cultural Re-enchantment and the Experience of Technology (Hardcover)
Loot Price: R3,946
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Technovisuality - Cultural Re-enchantment and the Experience of Technology (Hardcover)
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How should we regard the contemporary proliferation of images?
Today, visual information is available as projected, printed and
on-screen imagery, in the forms of video games, scientific data,
virtual environments and architectural renderings. Fearful and
anti-visualist responses to this phenomenon abound. Spread by
digital technologies, images are thought to threaten the word and
privilege surface value over content. Yet as they multiply, images
face unprecedented competition for attention. This book explores
the opportunities that can arise from the ubiquity of visual
stimuli. It reveals that 'technovisuality' - the fusion of digital
technology with the visual - can work 'wonders'; not so much
dazzling audiences with special effects as reviving our enchantment
with popular culture. Introducing a new term for an entirely new
field of academic study, this book reveals the centrality of
'technovisuality' in 21st century life.
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