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Books > Earth & environment > The environment > Environmental economics
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Anti-Consumption - Exploring the Opposition to Consumer Culture (Hardcover)
Loot Price: R4,483
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Anti-Consumption - Exploring the Opposition to Consumer Culture (Hardcover)
Series: Routledge Studies in Critical Marketing
Expected to ship within 10 - 15 working days
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In this edited volume, the leading scholars in the field engage
with consumers, marketers, corporations and policymakers as well as
space dynamics and network formation to provide an in-depth
examination of anti-consumption: a voluntary behavioural
inclination to minimise rather than grow, to decelerate and
simplify and to reduce the unnecessary exploitation of resources
fuelled by consumer culture. This book does not place
anti-consumption on the high moral ground but rather demonstrates
its complexity to spur innovative and critical thinking on how
people, organisations, businesses and governments can treat
consumption more as a necessity for survival than as a tool for
self-expression, pleasure and economic growth. The first part of
this book looks at anti-consumption from a diversity of
perspectives. It analyses voluntary simplicity, a self-motivated
engagement in consumption reduction, and boycotting, a
politically-motivated reaction against unacceptable corporate
practices, as distinct manifestations of anti-consumption that
nonetheless remain rooted in the logic of the market. Paving the
way to critical perspectives on the interface between
anti-consumption, people and the environment, the second part of
the book projects anti-consumption to issues of waste production
and provides possible answers to global challenges of resources
depletion, social inequalities and global warming. In this section,
anti-consumption is critically assessed as an actor of change, both
in terms of social change and paradigm change. To move the field
forward, the third part of this book presents several theoretical
frameworks that help set a roadmap for future research.
Anti-Consumption will be of direct interest to scholars and
researchers within the fields of marketing, consumer research,
business studies, environmental studies and sustainability. It will
also be of value to those researching the economics and/or
sociology of markets.
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