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Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
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Fans and Fan Cultures - Tourism, Consumerism and Social Media (Hardcover, 1st ed. 2017)
Loot Price: R4,262
Discovery Miles 42 620
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Fans and Fan Cultures - Tourism, Consumerism and Social Media (Hardcover, 1st ed. 2017)
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Exploring the ambiguous relationship between fandom and consumer
culture, this book provides a critical overview of fans, fan
cultures and fan experiences in relation to the broader experience
and transformation economy. Fans and Fan Cultures discusses key
theoretical concepts concerning celebrity, fandoms, subculture,
consumerism and marketing through a range of examples in film,
travel and tourism, football and music. With an emphasis on social
media, and how various online platforms are utilised by brands,
artists and fans, the authors explore how this type of
communication often contributes to trivialising authentic
expressions of cultural and social values and identities.
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