A fascinating look at the predictable patterns behind trends It is
one of the most puzzling mysteries of modern culture: how do
changes in style and taste come about? It's all part of the inner
workings of trends. In Anatomy of a Trend, pioneering trend
sociologist Henrik Vejlgaard reveals this startling truth: there
are actually predictable patterns behind every trend. Vejlgaard
builds a captivating body of evidence that proves anyone can
recognize an emerging trend, evaluate it, and make predictions as
it follows its course. Includes business cases and easy-to-follow
trendspotting guidelines.
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