The full story of how changes in style and taste take place Why do
millions of people end up wearing the same style of clothing? Or
have the same style in electronics, cars, and furniture? It's
because of trends-the powerful process of change that takes place
in the same way again and again across the globe. Drawing on his
own and other sociologists' groundbreaking research, trend
sociologist Henrik Vejlgaard unearths what happens when a new style
emerge and go mainstream and examines the influential individuals
who make trends happen. He documents that 6 very different groups
of individuals play a huge role in the trend process. Style
Eruptions is a follow-up to Anatomy of a Trend, his first book on
the trend process which presented trends from a business
perspective. With Style Eruptions he completes the story of one of
the most puzzling mysteries of modern culture: how do changes in
style and taste come about?
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