Within a span of less then a decade, more than twelve of the
nation's largest law firms, those with more than 1,000 partners
between them had completely vanished. The decline and ultimate
failure of these firms were not only attributable to a crisis in
market conditions, it was also attributable to a crisis in firm
leadership, values and brand identity. Supported by more than one
hundred candid interviews with top law partners across the United
States, this 2014 best-selling law practice management book reveals
how law firms can become marketing giants by learning a new
conceptual foundation behind professional service marketing and
value driven branding. This book promises to unlock revenue
potential, bring marketing goals into focus and bolster confidence
for law firms of all sizes. This book teaches us that no matter how
hard a firm tries to create a compelling brand, it will ultimately
fail unless the brand is a truthful and inspired statement of the
firm's true character, capabilities and values. Firms with illusory
brands will find it increasingly difficult to compete against more
progressive firms, specifically those that have embraced the
specific marketing processes behind value driven branding. Who are
these progressive firms? Value branded firms are made up of change
agents, unafraid of declaring their most valued beliefs and
actually live by them; unity over division, peace over conquest and
wisdom over cunning. These firms are made up of lawyers that view
themselves as trusted counselors and in the noblest sense of the
term, healers of human conflict. Watch them closely the author
urges, because they are poised to redefine the profession of law.
"A compelling and analytical roadmap to growing your law practice
and a must-read for law firm leaders...." -- Martindale-Hubbell,
Timothy Corcoran, Former V.P. Market Planning "Henry's Book is a
must read for any professional interested in excelling at law firm
marketing...." Aleisha Gravit, CMO of Akin Gump "This is a great
book...it belongs with the classics of law firm management and
service marketing..." PM Magazine, Steve Barrett, Law Firm
Strategist and Chief Marketing Officer. "This book guides lawyers
step-by-step through the big-think and deep-think that are the
essential foundations of successful legal marketing..." Andrew
Elowittt, JD, MBA, former Chair, Law Practice Management Committee,
State Bar of California. "A Must Read This book presents compelling
arguments for why legal professionalism must include business
professionalism." Harry Ruffalo, Professor, University of Wisconsin
School of Law, author of A Students Introduction To The Business Of
Law "This is more than a marketing book - it's a roadmap for
transforming your firm into a thriving enterprise..." Jonathan
Maile, Senior Counsel, Gordon & Rees LLP "A highly compelling
and delightful read which demonstrates the expanding role of
lawyers..." -- Dan Pink, Best Selling Author of Free Agent Nation
and Whole New Mind "Henry Dahut's book is wonderful and
thought-provoking." -- Linda Hazelton, Chair Education Committee,
Legal Marketing Association "This book is a must read for all
lawyers. Henry Dahut really understands the art of law firm
marketing." -- Latham & Watkins LLP, Perry Viscounty, Partner
& Chair of Global Marketing Committee "This book should be
required reading in law school along with property and contracts"
Professor Myron Moskovitz, Golden Gate University - School of Law
"This book made me feel good to be a lawyer." Attorney Michael
Angeloff, Law Offices of Angeloff and Angeloff "This fascinating
work combines business theory, human nature and even brain science
in a compelling way..." Arnold Deutch, M.D., UCLA Clinical
Professor, Department of Psychiatry and Neurology.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
