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The Michelin Men - Driving an Empire (Hardcover) Loot Price: R728
Discovery Miles 7 280
The Michelin Men - Driving an Empire (Hardcover): Herbert R. Lottman

The Michelin Men - Driving an Empire (Hardcover)

Herbert R. Lottman

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Loot Price R728 Discovery Miles 7 280 | Repayment Terms: R68 pm x 12*

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The remarkable story of how two brothers--Edouard and Andre Michelin--turned the sleepy family rubber firm in the heart of rural France into one of the most innovative and successful tire makers in the world. Edouard, a landscape painter, displayed an engineering genius for tire making and product innovation, while Andre, trained as an engineer, displayed an artistic genius for advertising and marketing. Together they kick-started the world's automobile industry and gave us one of the most famous and best loved company logos--the "Michelin Man." In their relentless search for new ways to publicize and market their products, they created a tourist industry around the motor car and their now-legendary Michelin Guides.

General

Imprint: I.B. Tauris
Country of origin: United Kingdom
Release date: October 2003
First published: 2004
Authors: Herbert R. Lottman
Dimensions: 234 x 156 x 25mm (L x W x T)
Format: Hardcover
Pages: 288
ISBN-13: 978-1-86064-896-0
Categories: Books > Humanities > History
Books > Business & Economics > Industry & industrial studies
Books > Professional & Technical > Transport technology
Books > Humanities > History > History of specific subjects
Books > Business & Economics > Industry & industrial studies > Manufacturing industries
Books > Professional & Technical > Transport technology > Automotive technology
Books > Humanities > History > History of specific subjects > General
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry
Books > Professional & Technical > Transport technology > Automotive technology > General
Books > History > History of specific subjects
Books > History > History of specific subjects > General
Books > Business & Economics > Promotions
LSN: 1-86064-896-7
Barcode: 9781860648960

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