The remarkable story of how two brothers--Edouard and Andre
Michelin--turned the sleepy family rubber firm in the heart of
rural France into one of the most innovative and successful tire
makers in the world. Edouard, a landscape painter, displayed an
engineering genius for tire making and product innovation, while
Andre, trained as an engineer, displayed an artistic genius for
advertising and marketing. Together they kick-started the world's
automobile industry and gave us one of the most famous and best
loved company logos--the "Michelin Man." In their relentless search
for new ways to publicize and market their products, they created a
tourist industry around the motor car and their now-legendary
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