The Michelin Men - Driving an Empire (Hardcover)

The remarkable story of how two brothers--Edouard and Andre Michelin--turned the sleepy family rubber firm in the heart of rural France into one of the most innovative and successful tire makers in the world. Edouard, a landscape painter, displayed an engineering genius for tire making and product innovation, while Andre, trained as an engineer, displayed an artistic genius for advertising and marketing. Together they kick-started the world's automobile industry and gave us one of the most famous and best loved company logos--the "Michelin Man." In their relentless search for new ways to publicize and market their products, they created a tourist industry around the motor car and their now-legendary Michelin Guides.

General

Imprint:	I.B. Tauris
Country of origin:	United Kingdom
Release date:	October 2003
First published:	2004
Authors:	Herbert R. Lottman
Dimensions:	234 x 156 x 25mm (L x W x T)
Format:	Hardcover
Pages:	288
ISBN-13:	978-1-86064-896-0
Categories:	Books > Humanities > History > History of specific subjects > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry Books > Professional & Technical > Transport technology > Automotive technology > General Books > History > History of specific subjects > General
LSN:	1-86064-896-7
Barcode:	9781860648960

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!