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A Behavioral Approach to Asset Pricing (Hardcover, 2nd edition)
Loot Price: R2,136
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A Behavioral Approach to Asset Pricing (Hardcover, 2nd edition)
Series: Academic Press Advanced Finance
Expected to ship within 12 - 17 working days
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Behavioral finance is the study of how psychology affects financial
decision making and financial markets. It is increasingly becoming
the common way of understanding investor behavior and stock market
activity. In this 2nd Edition Hersh Shefrin examines the reigning
assumptions of asset pricing theory and reconstructs them to
incorporate findings from behavioral finance. In other words, he
takes the traditional tools in asset pricing and behavioralizes
them. He constructs a solid, intact structure that challenges
classic assumptions and at the same time provides a strong theory
and efficient empirical tools. Building on the models developed by
both traditional asset pricing theorists and behavioral asset
pricing theorists, Shefrin's book takes the discussion to the next
step. He provides a general behaviorally based intertemporal
treatment of asset pricing theory that extends to the discussion of
derivatives, fixed income securities, mean-variance efficient
portfolios, and the market portfolio, based on all the latest
research and theory.
* The second edition continues the tradition of the first edition
by being the one and only book to focus completely on how
behavioral finance principles affect asset pricing, now with its
theory deepened and enriched by a plethora of research since the
first edition
* A companion website contains a series of examples worked out as
Excel spreadsheets so that readers can input their own data to test
the results
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