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Enterprise as a Carrier of Culture - An Anthropological Approach to Business Administration (Hardcover, 1st ed. 2019)
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Enterprise as a Carrier of Culture - An Anthropological Approach to Business Administration (Hardcover, 1st ed. 2019)
Series: Translational Systems Sciences, 16
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This book expands anthropological studies of business enterprise to
include comparative and interdisciplinary perspectives. A number of
books on business anthropology have been published, but most of
them are written by anthropologists alone. By contrast, this book
engages interdisciplinary studies, e.g., not only by
anthropologists but also management scholars and other social
scientists. It is the second volume of studies forwarding
anthropological approaches to business administration, Keiei
Jinruigaku. This volume focusses on the cultural dimensions of
enterprise. Here enterprise is viewed as a medium carrying culture,
rather than solely an entity of production and management, as is
typical in mainstream studies. The approach is based on Tadao
Umesao's definition of culture as a projection of
instruments/devices and institutions into the mental/spiritual
dimensions of life. Therefore, in our view production and
management are among the projections of the cultural aspects of
enterprise. This perspective, we believe, constitutes a new
frontier in the study of business administration. This book
consists of three parts, the first being "religiosity and
spirituality", the second "exhibitions, performance and
inducement," and the third "history and story." In Part I, Quaker
Codes, ex-votos, and spiritual leadership are discussed in relation
to management and behavior, and miracles and pilgrimage. Part II
describes exhibitions justifying nuclear power industry within
power plants in both Japan and England, the exhibition by English
families of their porcelain collections, and the performance skills
of orchestral maestros. All of these examples indicate that,
through the use of narratives and myths, exhibits and performances
overtly and covertly induce visitors or audiences to certain
viewpoints and emotions. Part III offers examples of histories and
stories of enterprise articulated through the branding and
consumption of industrial products, and their display in enterprise
museums where the essence of culture and heritage is cherished and
emphasized, by and for the wider community and the enterprise
itself. Conjoined as an interdisciplinary team of Western and
Japanese researchers, we apply an anthropological approach to the
cultural history of enterprise in both Britain and Japan.
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