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Enterprise as an Instrument of Civilization - An Anthropological Approach to Business Administration (Hardcover, 1st ed. 2016)
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Enterprise as an Instrument of Civilization - An Anthropological Approach to Business Administration (Hardcover, 1st ed. 2016)
Series: Translational Systems Sciences, 4
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In this book, the functions and dynamics of enterprises are
explained with the use of anthropological methods. The chapters are
based on anthropological research that has continued mainly as an
inter-university research project, which is named Keiei Jinruigaku,
of the National Museum of Ethnology (Japan) since 1993. These
studies have a twofold aim: to clarify that enterprises are not
only actors in economic activity but also actors that create
culture and civilization; and to find the raison d'etre of
enterprises in a global society. Business anthropology is an
approach to the investigation of various phenomena in enterprises
and management using anthropological methodology (e.g., participant
observations and interviews). Historically, its origin goes back to
the 1920s-30s. In the Hawthorne experiments, the research group
organized by Elton Mayo recruited an anthropologist, Lloyd W.
Warner, and conducted research on human relations in the workplace
by observation of participants. Since then, similar studies have
been carried out in the United States and the United Kingdom. In
Japan, however, such research is quite rare. Now, in addition to
anthropological methods, the authors have employed
multidisciplinary methods drawn from management, economics, and
sociology. The research contained here can be characterized in
these ways: (1) Research methods adopt interpretative approaches
such as hermeneutic and/or narrative approaches rather than causal
and functional explanations such as "cause-consequence"
relationships. (2) Multidisciplinary approaches including
qualitative research techniques are employed to investigate the
total entity of enterprises, with their own cosmology. In this
book, the totality of activities by enterprises are shown,
including the relationship between religion and enterprise,
corporate funerals, corporate museums, and the sacred space and/or
mythology of enterprises. Part I provides introductions to Keiei
Jinruigaku and Part II explains the theoretical characteristics of
Keiei Jinruigaku. In addition, research topics and cases of Keiei
Jinruigaku are presented in Part III.
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