This book is essentially a case study of food giant Nestle, the
largest food company in the world which was born in the town of
Vevey, Switzerland over hundreds of years ago. Prof Takahashi's
interest in Nestle was sparked 50 years ago when he visited Nestle
during a trip to Switzerland. He took painstaking efforts to
research and discover the secrets of Nestle's success over the last
few decades. In this book, Prof Takahashi expounds what has made
Nestle a world-reigning global corporation despite its small
domestic Swiss market through examining its corporate strategy and
R&D, and illustrates how Nestle became the most representative
and symbolic company among today's successful Swiss companies.
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