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Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > Olympic games
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The Economics of Staging the Olympics - A Comparison of the Games 1972-2008 (Paperback, New Ed)
Loot Price: R1,478
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The Economics of Staging the Olympics - A Comparison of the Games 1972-2008 (Paperback, New Ed)
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The Olympic Games is a unique event centering global interest on
its host city. The financing of the Games has changed dramatically
since Munich (1972) and economic interests and effects are
increasingly paramount. It is therefore an anomaly that accurate
economic analysis and comparison is not readily available. This is
the most detailed study on the economic implications of recent and
future Olympic Games over four decades. Holger Preuss analyses the
most important issues surrounding the hosting of the Olympics, and
its wider economic effects, including: * financial gigantism of the
Olympic Games * commercialisation and its control * problems
associated with achieving the Olympic requirements and standards *
the economic legacy of Olympic Games * the feasibility of
developing countries staging future Olympic Games * detailed post
Olympic analysis of financial figures * conclusions on the economic
related achievements of respective Organising Committees. Academics
and researchers of sports economics, international economics,
international business and competition will all find this
fascinating book of great value. The rigorous and authoritative
analysis ensures valuable information will be available for future
bid cities, and in a wider context, any city planning to bid for a
major sporting event. It will also appeal to those interested in
the broader context of the Olympic Games and concerned by their
commercialisation and gigantism.
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