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Language Policy and Planning for the Modern Olympic Games (Hardcover, Digital original)
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Language Policy and Planning for the Modern Olympic Games (Hardcover, Digital original)
Series: Trends in Applied Linguistics [TAL]
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This book is the first longitudinal study that addresses language
policy and planning in the context of a major international
sporting event and examines the ideological, political, social,
cultural, and economic effects of such context-specific policy
initiatives on contemporary China. The book has important reference
value for future research on language management at the
supernational level and language services for linguistically
complex events. At the same time, it presents some broader
implications for current and future language policy makers,
language educators and learners, particularly from non-English
speaking backgrounds. Foreword by Ingrid Piller
General
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