The aim of politicians is to attract new investment to their city
or region in order to develop infrastructure such as
telecommunications, transportation, housing or even sport and
entertainment facilities. Sporting events are also intended to
achieve intangible ends such as a better image, more know-how,
stronger networks, emotional commitment and additional cultural
benefits and enhanced identity. All these so called 'event
structures' can improve sites in a city/region by strengthening
certain location factors. They may improve general living
conditions in the longer term and also boost the income of citizens
by attracting new businesses, tourists, conventions or new events.
Finally they may foster economic growth at the city, regional or
national level. This collection is of particular interest for
anyone who intends to enter a bidding process for a major sporting
event. It offers the host of an event a good introduction to the
potential ways to generate economic benefits and will enhance
understanding of the economics behind major sporting events. This
book was previously published as a special issue of European Sport
Management Quarterly
General
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