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Books > Business & Economics > Business & management > International business
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Chinese Business - Landscapes and Strategies (Hardcover, 2nd edition)
Loot Price: R5,045
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Chinese Business - Landscapes and Strategies (Hardcover, 2nd edition)
Expected to ship within 12 - 17 working days
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It is difficult to overstate the importance of China to the world
economy, and yet the majority of books either look at Chinese
business by applying Western frameworks or models to the context of
China or focus on a particular aspect of business in China.
Authored by an academic expert on China, this new, completely
revised edition of Chinese Business offers its readers a
comprehensive and systematic body of knowledge of Chinese business.
It has taken a holistic perspective, intending to achieve a balance
between the academic and practical, between theory and practice and
between traditional and current (Internet-based) industry. The
framework of this book subsumes all the major factors that should
be taken into consideration when Western companies contemplate a
China strategy, including history, philosophy, ancient military
classics, strategy and marketing, innovation, Internet business and
human resources. The discussion of these factors is supplemented
with insightful case studies. Chinese Business, Second Edition, can
be used as a textbook for undergraduates and postgraduates at
business schools and as a useful reference for researchers, senior
executives, consultants and government officials involved in
Chinese business.
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