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Underdog Entrepreneurs - A Framework of Success for Marginalized and Minority Innovators (Paperback, 1st ed. 2020)
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Underdog Entrepreneurs - A Framework of Success for Marginalized and Minority Innovators (Paperback, 1st ed. 2020)
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Entrepreneurship is challenging, whatever your background, in the
current science- and technology-driven Western world. However,
unlike traditionally dominant, native-born, white male
entrepreneurs in Silicon Valley and elsewhere, those who face
greater hurdles blocking their path to success primarily come from
marginalized and minority groups, both real and
self-perceived-including immigrants, refugees, women, blacks,
Hispanics, and Asians. Despite their potential to innovate and add
value in the global marketplace, they persistently struggle, or
fail, because they lack the requisite code-breaking skills. This
book helps these underdog entrepreneurs acquire those skills with
actionable advice to achieve and sustain success. It proposes a
framework that pinpoints what the author calls the outsider
problem-that is, situations in which individuals are primarily
disadvantaged because they lack access to networks that facilitate
superior learning and performance outcomes. He completes the
framework by incorporating personal qualities and strategies that
can solve this problem. Along the way, Morgan distills insights and
evidence from multiple fields, combined with a fresh look at the
familiar stories of initially marginalized business leaders, such
as Indra Nooyi, Jack Ma, Hilary Devey and Mike Lazaridis. He also
shares the less known, but equally inspiring stories of others.
This book will help readers thrive while transcending their
underdog status.
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