Howard Davies and Pun-Lee LamManagerial Economics, Third
EditionThis new version of the text first published in 1989 stays
true to the aims of the first two editions. It provides a clear
introduction to Managerial Economics for students who have no
previous background in economic analysis and at the same time
develops the analysis to a level that is appropriate for second or
third year undergraduates or for postgraduate students who are
taking the subject for the first time. The text shows how economic
analysis can be of relevance to business decision-making without
making pretentious and unjustified claims for its practical
application.As the boundaries between economic analysis and other
business disciplines have become blurred, and as economics has made
an increasing contribution to the study of marketing and business
strategy, so it becomes possible to link the different subjects.
This text includes material on: * 'The marketing mix' and decisions
associated with it. * Game theory. * The evolving contribution of
economics to the analysis of business strategy - from Porter's work
on the structural analysis of industries to the resource-based
perspective. * Network industries and
General
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