Changing Minds - The Art and Science of Changing Our Own and Other Peoples Minds (Paperback, First Trade Paper Edition)

Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind -- and offers ways to influence that process. Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.

General

Imprint:	Harvard Business Review Press
Country of origin:	United States
Series:	Leadership for the Common Good
Release date:	September 2006
First published:	2006
Authors:	Howard Gardner
Dimensions:	208 x 139 x 18mm (L x W x T)
Format:	Paperback
Pages:	244
Edition:	First Trade Paper Edition
ISBN-13:	978-1-4221-0329-6
Categories:	Books > Social sciences > Psychology > Cognition & cognitive psychology > General
LSN:	1-4221-0329-3
Barcode:	9781422103296

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