Think about the last time you tried to change someone's mind about
something important: a voter's political beliefs; a customer's
favorite brand; a spouse's decorating taste. Chances are you
weren't successful in shifting that person's beliefs in any way. In
his book, Changing Minds, Harvard psychologist Howard Gardner
explains what happens during the course of changing a mind -- and
offers ways to influence that process. Remember that we don't
change our minds overnight, it happens in gradual stages that can
be powerfully influenced along the way. This book provides insights
that can broaden our horizons and shape our lives.
General
| Imprint: |
Harvard Business Review Press
|
| Country of origin: |
United States |
| Series: |
Leadership for the Common Good |
| Release date: |
September 2006 |
| First published: |
2006 |
| Authors: |
Howard Gardner
|
| Dimensions: |
208 x 139 x 18mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
244 |
| Edition: |
First Trade Paper Edition |
| ISBN-13: |
978-1-4221-0329-6 |
| Categories: |
Books >
Social sciences >
Psychology >
Cognition & cognitive psychology >
General
|
| LSN: |
1-4221-0329-3 |
| Barcode: |
9781422103296 |
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