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Mastering Catastrophic Risk - How Companies Are Coping with Disruption (Paperback)
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Mastering Catastrophic Risk - How Companies Are Coping with Disruption (Paperback)
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A profound and insightful look at how company leaders prepare for
and respond to shocks and crises that threaten their business.
Successful firms strategically manage and are more accurate in
their assessment of large-scale risks. Doing so is increasingly
challenging given the pace of change, whether financial,
technological, regulatory, or environmental. Mastering Catastrophic
Risk provides real-world practical insights into how large
companies are responding to this new reality and develops a
framework for smarter thinking about events that can damage a
business. As leading authorities on risk management, strategy, and
company leadership, Howard Kunreuther and Michael Useem take us on
a groundbreaking tour of firms' decision making process. They
demonstrate how improving readiness for and resilience against
future shocks is now an integral part of company strategy. Using
the "DISRUPT" model they have developed, they highlight the seven
primary Drivers of disruption: Interdependencies increase exposure;
Short-term focus results in limited vision; Regulations require
change and constrain opportunities; Urbanization increases the
costs of disasters; Probabilities of disasters have increased; and
Transparency has enhanced public awareness of problems and impacts
on firms' reputations. This updated paperback edition includes a
new preface to address threats to business that have emerged or
intensified in the past two years including existential threats
like the coronavirus, self-inflicted calamities like the Wells
Fargo customer account scandal, and natural disasters like the West
Coast wildfires and hurricanes on the Atlantic. Some disruptions
can be anticipated, while others arrive without warning. Their
onset stresses decision makers, impairs company operations, and may
even put the enterprise at risk. The bottom-line: business leaders
and their governing boards face ever more challenging disruptions
and must be ever more on guard. If your company is hit tomorrow,
will it bounce back, or drown?
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