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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Future Directions of Strategic Communication (Paperback)
Loot Price: R1,236
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Future Directions of Strategic Communication (Paperback)
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This book examines the state of strategic communication as a
discipline and how it has emerged as a unique area of scholarship
in the beginning of the 21st century. Strategic communication
encompasses all communication that is substantial for the survival
and sustained success of entities like corporations, governments,
non-profits, social movements, and celebrities. A major aspect of
the field is the purposeful use of communication by an organization
to engage in conversations of strategic significance to its goals.
The contributions in this book provide unique insights, make
compelling arguments, and highlight promising areas of scholarship
in strategic communication. Presented in four parts, the chapters
explore the emergence of strategic communication, its conceptual
foundations, its expanding body of knowledge, and the foundation
for further development and new directions in the field. Of
interest to those studying communication from the perspectives of
communication science, management theory, organizational studies,
or business administration, this volume will also be useful for
readers who are new to strategic communication, and who are
interested in the field for its new avenues of research. This book
was originally published as a special issue of the International
Journal of Strategic Communication.
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