Information technology matters. The formulation of business
models and strategies is likely to be seriously flawed if it
neglects new technological changes and repercussions. Information
technology and organizational learning are both critical to
attaining and sustaining competitive advantage. Based on these
premises, and on the increasingly evident obsolescence of the
traditional, hierarchical business model, the author takes an
integrated approach to the discussion of organizational learning,
new value propositions, supply-chain optimization, e-commerce, new
perspectives on business process reengineering, collaborative
business models, globalization of business, and the continuing
trend toward virtual integration.
This book is not another tired exhortation to take advantage of
technology to improve corporate performance. One cannot utilize
technology to its full potential without also overhauling the
rigid, hierarchical business model that was designed for the
command-and-control corporate environment of the industrial era.
Tsai takes a comprehensive view of everything that needs to be done
in order to make the most of emerging technologies. The new
information economy calls for companies that foster strategic
collaboration through a more horizontal organizational structure. A
more synchronized supply chain yields better customer service,
higher quality, faster delivery, and lower inventory. In the
customer-centric environment, a new value proposition is essential.
Business processes must be fast, focused, flexible, responsive, and
nimble. With the knowledge gained from this book, one should be
able to face the future with an ability and capacity to discern
technology policies and make decisions concerning strategic
positioning and competitive business strategy.
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