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Books > Business & Economics > Business & management
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Singular and Different - Business in China, Past, Present and Future (Paperback, Softcover reprint of the original 1st ed. 2004)
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Singular and Different - Business in China, Past, Present and Future (Paperback, Softcover reprint of the original 1st ed. 2004)
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The West cannot afford to ignore China. Not only is China one of
the few markets in the world that is still showing healthy signs of
growth, but Chinese companies are increasingly coming out into the
wider world and competing with Western firms on their own turf.
China is the coming economic superpower of the
Twenty-first-century, and now is the time to start understanding
China and building relationships to it. This book aims to describe
some features of the Chinese business environment and culture,
including the origins and development of that culture, and
introduce Western business people to some of the key features, as
well as some of the less obvious ones. It offers cautionary tales
and warnings of risk, along with advice on how the latter can be
overcome. It breaks down a number of misconceptions about China and
offers managers a more realistic view of management in China today.
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